Industry Insights

Research with impact

Discover NexGen’s monthly whitepapers, focused on emerging trends and expert perspectives that support smarter decisions and sustainable growth.

Newest first

Oldest first

CRM Optimisation & Lead Scoring Driving Accuracy & Efficiency in Lead Management

Dec 29, 2025

Creating a Unified Customer View Challenges, Strategies & Impact

Nov 29, 2025

Nexgen - AB Testing and Experimentation in Marketing What Works at Scale

Oct 29, 2025

The Business Impact of Predictive Analytics A Cross-Review

Sep 29, 2025

State of Customer Analytics in 2025 Trends, Tools, and Benchmarks

Aug 29, 2025

Enterprise CMS Platforms in 2025 Speed, Flexibility, and Content Ops

Jul 29, 2025

Inventory & Order Management in Omnichannel Commerce

Jun 29, 2025

Understanding the Digital Customer Journey Mapping Behaviours Across Channels

May 29, 2025

The Economics of Customer Loyalty Why Retention Outperforms Acquisition

Apr 29, 2025

Marketing Technology Consolidation Trends, Trade-offs & Performance 

Mar 29, 2025

Newest first

Oldest first

CRM Optimisation & Lead Scoring Driving Accuracy & Efficiency in Lead Management

Dec 29, 2025

Creating a Unified Customer View Challenges, Strategies & Impact

Nov 29, 2025

Nexgen - AB Testing and Experimentation in Marketing What Works at Scale

Oct 29, 2025

The Business Impact of Predictive Analytics A Cross-Review

Sep 29, 2025

State of Customer Analytics in 2025 Trends, Tools, and Benchmarks

Aug 29, 2025

Enterprise CMS Platforms in 2025 Speed, Flexibility, and Content Ops

Jul 29, 2025

Inventory & Order Management in Omnichannel Commerce

Jun 29, 2025

Understanding the Digital Customer Journey Mapping Behaviours Across Channels

May 29, 2025

The Economics of Customer Loyalty Why Retention Outperforms Acquisition

Apr 29, 2025

Marketing Technology Consolidation Trends, Trade-offs & Performance 

Mar 29, 2025

Newest first

Oldest first

CRM Optimisation & Lead Scoring Driving Accuracy & Efficiency in Lead Management

Dec 29, 2025

Creating a Unified Customer View Challenges, Strategies & Impact

Nov 29, 2025

Nexgen - AB Testing and Experimentation in Marketing What Works at Scale

Oct 29, 2025

The Business Impact of Predictive Analytics A Cross-Review

Sep 29, 2025

State of Customer Analytics in 2025 Trends, Tools, and Benchmarks

Aug 29, 2025

Enterprise CMS Platforms in 2025 Speed, Flexibility, and Content Ops

Jul 29, 2025

Inventory & Order Management in Omnichannel Commerce

Jun 29, 2025

Understanding the Digital Customer Journey Mapping Behaviours Across Channels

May 29, 2025

The Economics of Customer Loyalty Why Retention Outperforms Acquisition

Apr 29, 2025

Marketing Technology Consolidation Trends, Trade-offs & Performance 

Mar 29, 2025